Mobile optimization is also essential because Google BHS Links practices mobile-first indexing. Instead of crawling a desktop site, the algorithm will use the mobile version of your site when indexing and ranking pages for SERPs. Algorithm changes in 2020 is centered around the user experience and user-friendliness of the website.
The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google. On-page SEO is the process of optimizing a page’s content, HTML elements, and structure to provide a better user experience and increase your chances of ranking well. Let’s get into how tocreate content that both search engines and users will love. Effective keyword research lets you find topics your audience cares about and understand the search intent (the goal behind the search), so you can create effective content.
Use Structured Data
- Mentioning your company in every single blog post, for example, makes readers question your authenticity.
- How will WordPress users experience the new SEO reality where AI is dominating the scene?
- In other words, you can help yourself by sharing content from third parties that have taken the time to link to you.
- Since they are visual and don’t take long to absorb, they are also highly engaging.
- This limits your ability to reach new prospects and persuade them to convert.
On-page SEO refers to actions you conduct on your website to improve its ranking. This includes content creation, the use of keywords, the proper use of headings, meta descriptions, and URLs. SEO is an essential marketing technique that is focused on bringing organic, non-paid traffic to your website by using high-quality content to get you to the top of search engine results pages. There could be several reasons why your website doesn’t rank high on organic search results.
These are all valuable insights that can help me form my own data-driven content marketing strategy. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target.
You probably already have sitelinks underneath your result when you search for your brand in Google. For example, I wanted to get in the Featured Snippet for the keyword “nofollow links”. These two tools will tell you how you can improve your site’s specific pagespeed issues. Learn everything you need to know about search engine positioning (and why it’s important for SEO). Ensure your website offers a good user experience for all screen sizes and fast loading times.
SEO for LinkedIn: A Complete Guide To Growing Your Account In 2025
Building an in-house team gives you complete control over your SEO strategy, but it requires a significant investment in hiring and training staff. This approach is best suited for larger businesses with ongoing SEO needs. Salaries for SEO professionals vary, with entry-level positions starting around $50,000 annually and senior roles potentially exceeding $100,000 annually. In addition to salaries, you’ll also need to budget for tools, software, and ongoing education.
Ways to Improve SEO Rankings
ALT text refers to the ALT attribute or alternative text applied to images on your site. ALT tags are used by screen readers for visually impaired users, providing extra context for images. Search engines also use them to understand better image content and how they relate to the content around them.
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