If your site has been penalized, you will see a corresponding notice in Google Search Console. Make sure to address the warning before you proceed further with an SEO audit checklist. With these tools in place, you can get a substantial amount of data for a scrutinized website analysis.
- Where it excels though is in customizability, prioritization, and automation.
- Linking to credible sources makes your own website more credible to both visitors and search engines.
- Each page should have a unique title that includes the topic (or keyword) that that page is meant to target.
- In addition, look for broken pages that produce an “Error 404” message.
Raven Tools Guides
By doing this, you will be able to discern how your content compares to the competition. You should also take this time to analyze competitor content to develop ideas for your own content. Upon auditing your site, check to make sure your site is encrypted with HTTPS. As long as you have that designation, your site will be secure for your audience, and Google will allow your site to rank.
The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty. To perform an SEO audit, you’ll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others. Of all the actions we took I am convinced that the content audit was most effective. Every site is different and receives penalties for different reasons. But as Google’s updates constantly focus on content quality, I’d say this is the best place to start recovering from a penalty.
It gives you a report with an image speed grade for both mobile and desktop. Gumlet also tells you the total file size of your images and its weight after Gumlet optimization. KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in.
Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements. The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively. An SEO audit is a complete analysis of your website to identify issues that affect its performance in search engine rankings. It covers technical aspects, content quality, backlinks, and user experience.
SEO audit services
The best SEO audit tool often depends on individual needs and preferences. However, some of the top-rated tools in the industry include SEMrush, Ahrefs, and Moz Pro. It’s essential to assess your requirements and compare BHS Links features before choosing the right tool for your needs.
• Duplicates – if multiple pages share the same title or meta description, rewrite them to be distinct. The Raven study found 22% of page titles were duplicates and 17% of meta descriptions were duplicate across sites crawled . Fixing these can improve your click-through rates and avoid confusing Google.
How to check a website for SEO audit?
Depending on the size of your website, you may need to request a custom quote for your audit. For example, our SEO audits include a certain number of pages. We’ve partnered with several companies, however, that have hundreds of pages on their site. Size — it’s the most influential factor on the cost of your SEO audit.
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