What is SEO? A Search Engine Optimization Guide

Learn how to resolve duplicate content issues with Meghan in this Whiteboard Friday episode. Hopefully, you already have the first two, so let’s make sure you have the right data. Marketers must continue their SEO education to keep up with what tactics works now, and what tactics need to be removed from your search marketing plan.

Now that you’ve zeroed-in on low-competition terms with high CPCs, it’s time to actually choose the first batch of keywords that you’re going to create content around. For example, I created this post optimized around “link building services” because it has a super high CPC. While internal links are important, external links are what can really boost your ranking potential. In fact, it’s extremely difficult to rank without external links, and the top sites on the internet are typically the ones with the most number of high quality links. Links (like this) work as the glue to hold the internet together. Links also help search engines to discover, crawl, and rank your web pages.

In the second example, I’ve targeted my primary audience (crafters) first and placed the theme of cats in the right context from the get-go. (The ‘right’ context is to use these cat-themed designs to produce home crafts.) As you can see Google has registered words like “crafters,” “designs,” and “Cricut,” more than others. You may have heard about some of them — meta-tags like title or description are the two most popular ones. So, here’s a list of the most crucial on-page optimization actions to take.

What is the difference between SEO and SEM?

• Search engine optimization (SEO) is the process of growing a website’s organic search traffic.
• SEO helps your website appear higher in search results for searches related to your business.
• Once you’ve ensured your site is optimized for crawlability, the next order of business is to make sure it can be indexed.
• Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP.

Although Google said it doesn’t recommend sites to do guest blogs, they still remain one SEO Anomaly of the top ways to boost your rankings and web traffic. Your business and website SEO should be built up sustainably, with a focus on your potential and current customers. They should be able to find the high-quality content they’re searching for and easily navigate your site to convert.

What is SEO (Search Engine Optimization)

Low-quality only guarantees you fit into the crowded market of bland content and don’t stand out to a reader, Goodey notes. I spoke with Liam Fallen, SEO Consultant and Founder of the MostlyMarketing Slack Community and LiamFallen.com. Fallen has ten years of experience in SEO and has worked with companies like monday.com, Riverside.fm, and LeoVegas, focusing specifically on tech SEO. Stoica provides an example of what this looks like in practice. They then meet weekly to discuss their progress and bottlenecks. The 40% in question refers to a large number of websites (many of which received manual actions) that published unhelpful AI-generated content, which Google ultimately viewed as spam.

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That’s because this helps Google find your website even if it has no backlinks. Shopify stores have an advantage over sites on alternative website builders because Shopify is built for speed. Some 93% of businesses using Shopify to run their online store have a fast website—that’s more than any other major commerce platform.

You can pitch your business or products to relevant websites or news outlets with the same target audience. If you have subject-matter expertise, consider pitching a guest blog post that points back to your website. You can also focus on your blog and create useful content—such as infographics, case studies, white papers, surveys, or statistics—that others will want to reference. By getting to know your competitors’ SEO strategies, you can formulate tactics that will help you climb the search rankings and overtake them. With high-quality, relevant, and comprehensive content, even small businesses can leverage SEO to outrank larger competitors and reach customers first.

Higher rankings lead to more clicks to your website, and that means more potential customers for your business. Keyword research is the process of finding & analyzing what relevant audiences search for in search engines. It most commonly involves link building, which is the process of getting other high-quality websites to link to your website. Search engine marketing (SEM) promotes a business through unpaid or paid results on search engines, often both. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content.

We had to come up with more unique content for each page that included several page elements like visuals and text,” Stoica says. “In theory, it‘s straightforward by definition, but in practice, it depends on context. Google does not penalize duplicate content but rather has difficulty in determining the best page to rank. For most people, failing to rank because of duplicate content seems like a penalty, but it’s not,” says Stoica. Search engines use the load time — the time it takes for a user to be able to read the page — as an indicator of quality.